I can't think that the paywall will work - most of the information available online is available from multiple sources these days
I don't think (many) people will pay for the privilege of reading news
its a gamble by the Australian that's for sure
doesnt the newpaper make enough money from advertising already ?
Rupert has stated publicly that people should have to pay for quality news. If he actually GAVE us some I may consider it.
Why don't movie villains make bombs where all the wires are one colour?
if he gave us unbiased newspapers without ads i'll be willing to pay for it!
NEW YORK – Although tablet owners spend more time consuming
news than poking around on Facebook, they’re reluctant to pay for news content.
According to a study released overnight by the Pew Research Center’s Project
for the Excellence in Journalism, 11 per cent of American adults own a tablet
of some kind, and they spend on average 90 minutes a day using the device.
Consuming news is one of the most popular activities, up there with email and
more popular than social networking. Only general web-browsing proved more
popular on tablets than news and email.
Even so, just 14 per cent of those who consume news on tablets said they have
paid for news content on their devices. Another 23 per cent, though, pay for a
print subscription that includes tablet content. So in all, about a third of
tablet news consumers have paid to access news on their gadgets.
“That is a much higher number than previous research has found more
broadly of people paying for digital content,” the report says.
Nonetheless, a “large majority” of people who have not paid for news
are “reluctant to do so, even if that was the only way to get news from
their favourite sources”, the report adds.
This is bad news for media companies hoping to boost revenue by charging for
content on Apple’s iPad and other tablets. Of the people who have not paid
directly to access news on their tablet, just 21 per cent said they would spend
$US5 ($A4.79) a month if that was the only way to access their favourite news
Apps, it turns out, are not the most popular way to access news content. Only
21 per cent of tablet news users said they get their news mainly through apps
they have downloaded. By contrast, 40 per cent said they get their news mainly
by way of a web browser, while 31 per cent said they use apps and the browser
The study was conducted on landlines and mobile phones from June 30 to July 31
among 5014 adults in the US.