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Thread: Ikea to launch budget hotel chain

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    Default Ikea to launch budget hotel chain

    BEST known for its flat-pack furniture, Ikea is planning to launch a budget hotel chain in Europe.
    Inter Ikea, which owns the Ikea concept, says it plans hotels in 100 locations across Europe, with the first expected to open in 2014.

    Harald Muller, business development manager of the company's property division, says that although the chain would not use Ikea's name or furniture, it would engrain the Ikea philosophy of "good quality at a reasonable price".

    Inter Ikea, which already owns a handful of hotels in Europe, will work with another company to operate the chain. The name of the hotel chain was not revealed on Thursday, but was expected to be released in an official announcement in September



    Have to wonder with budget pricing, if guests have to make their own beds... literally.

    Welcome to Hotel Ikea.... here's your room key (to assemble your room).





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    I thought they already did it for the homeless, it was just a IKEA box.

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