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Thread: Prominence Framework for Connected TV Devices

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    Default Prominence Framework for Connected TV Devices

    It would appear that the Government is seeking to keep local FTA networks relevant by increasing their prominence on connected streaming devices.
    No doubt the networks have been lobbying to keep themselves in the game.
    Basically, what is being sought is a legislative framework whereby the FTA networks will feature prominently on the more popular platforms of smart TVs and streaming devices.

    Quote from the :
    "The Australian Government committed to legislating a new prominence for Australian TV services on connected TV devices.

    A legislated prominence framework would shape the way TV applications and/or content are presented to Australian audiences. It would seek to ensure that local TV services can be easily found on TV devices, so that they can continue to contribute to Australia’s public and cultural life.

    Legislating a prominence framework is part of the Australian Government’s commitment to media reform, which has already seen a consultation on the future of the anti-siphoning scheme to ensure that Australians continue to have the opportunity to enjoy free coverage of events of national significance.

    We are seeking feedback on a number of design issues grouped around key elements of a prominence framework..."


    There is a link to the on the website. It makes for some rather dry bureaucratic reading, but the public is being asked to participate by offering their views on the subject before 24/02/2023.

    Below is an excerpt from page 8 of the Proposal Paper:

    "...Over the last decade a far more fundamental transition has occurred: the change from digital, linear TV broadcasting to the provision of TV services via connected TV devices. This has seen linear TV broadcasting services augmented with on-demand services, where audiences select specific apps that deliver TV content to them.2 These apps include those used to deliver live linear TV broadcasts, as well as a range of video-on-demand (VOD) apps that are owned by Australian broadcasters and their competitors.Under these conditions, prominence is vital for content service providers competing to deliver TV services to Australian audiences. The availability and relative positioning of applications, as well as the discoverability of content, can influence the content that audiences are able to access and, in turn, the sustainability of particular services.
    A legislated prominence framework would guide the way applications and/or content are presented to audiences through some or all of the pathways described in Table 1. It would seek to ensure that local TV services can easily be found on connected TV devices, so that they can continue to contribute to Australia’s public and cultural life.
    However, it is not proposed that the prominence framework would regulate every aspect of the availability of TV apps and content. In this context, it is proposed that a prominence framework would not:
    • set obligations for particular types of content provided on connected TV devices;
    • regulate the acquisition of content rights by television broadcasters; or
    • regulate app or content prominence on non-television devices.
    Australia does not currently have a prominence framework in place for media services. However, the consideration and development of prominence regulation is not unique in a global context. Since 2004, the United Kingdom has had a prominence regime in place to regulate electronic programme guides (EPG) on televisions.3 A range of other jurisdictions either have introduced, or are in the processing of introducing, prominence frameworks for connected TV devices..."
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  • #2
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    Default

    they need one app for all streaming fta channels/catchup/vod etc.....

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    peteramjet (07-01-23)

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    Default Prominence Framework for Connected TV Devices

    Quote Originally Posted by hoe View Post
    they need one app for all streaming fta channels/catchup/vod etc.....
    Agree with this.

    The Freeview app was meant to deliver all FTA channels in the one place, but one by one they all pulled out to promote their own apps and sign in processes, likely to their detriment.

    FTA streams also need to broadcast the big sporting/live events, no different than the digital TV broadcast. I understand their are issues relating to broadcast rights, etc, but these issues need to be rectified. If it is a case of location being a deciding factor, then surely an app can use a devices location services (or at worst an IP) to determine the whereabouts of a user (or at least the majority of users) then use that data to determine their ability to watch an event, in line with the digital TV broadcast.

    Edit: I know plenty of people who have done away with an external TV antenna and replaced digital FTA broadcasts with the respective apps. Both the above issues seem to be held across the board by all non-broadcast viewers.
    Last edited by peteramjet; 07-01-23 at 09:11 PM.

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