I didn't like it much. I think the problem with it is that Cohen doesn't speak to anyone noteworthy - people of whose opinions we might actually be interested in. Borat took the piss out of politicians and lobbyists - people who operate in the public sphere - and hence we're interested in their reactions; but Bruno is mainly taking the piss from average people in the street with entirely predictable results. I don't think it's very sporting (in fact, let's call it what it is -> bullying) and it's not very funny either. There was a spark of interest when he interviews that prospective vice-president (or whatever he was) where I thought we might actually get some interesting social commentary but all hope is abandoned when the skit degenerates into Bruno baring his arse to him in a back room. The vice president dude is suitably outraged and I don't blame him. I think that preacher dude displays an amazing level of self control when Bruno tells him he has "good blow job lips". A less stoic man would have nutted him for that comment and deservedly so. Clearly the memories of Borat still abound in American public life which explains why he is unable to get an interview with anyone worthwhile. He's attempted to pull the same trick twice and failed.
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