TEN to launch new channel 2010

[pheggie]

TEN to launch new channel

* By David Knox on October 28, 2009
* Filed Under News
*

The TEN Network will launch a new digital channel in 2010, reports the Courier Mail.

A third digital channel will launch sometime in the next 12 months, it reports.

Commercial networks are currently allowed two SD channels and one HD channel. Currently TEN has TEN, ONE HD and ONE SD which retransmits the feed from the 24 hour sports channel. But as GO! and 7TWO offer entertainment formats they potentially erode TEN’s market share. And as half the country is now on digital it makes the ONE SD channel less viable -except for viewers who have a standard digital rather than an high definition, of course.

It would also presume TEN is eyeing a makeover of its second SD channel rather than ONE HD itself. Many viewers are still lamenting the loss of key entertainment formats in high definition by TEN: MasterChef, So You Think You Can Dance, Rove, Neighbours, Australian Idol, Merlin and more. When TEN opted for high definition sports, it did so at the expense of its other brands.

TEN made the announcement of the new digital channel at its 2010 Program Launch last night in Brisbane.

[Jaz808]

Ten was stupid to have its HD sports only.

[mate]

maybe it's because TEN Network have hours of programs & shows it has the rights to that it could be repeating on another channel. Just like 7 & 9.

[gordon_s1942]

quote:Commercial networks are currently allowed two SD channels and one HD channel.:unquote
If this is the case, how come we have Prime 1,2,3 and HD?
ABC and SBS have '4 channels' so I thought that both WIN (9) and Southern Cross (10) only having '3 channels' was because that was the way they set up the transponder.