Yep this is what happened with Imaparja on Aurora. Correct me if Í'm wrong but the southern beam includes NSW (with its population figures it will outrate the rest). Was pleasantly surprised to the see the NAB cup in really awesome HD on One last night. Apparently 10 have the rights to the NAB Cup finals, hence the Friday night broadcast. Unfortunately footy will revert to to 7 for the season proper with the worst quality SD outside broadcast quality I've ever seen (hope and pray they loose the rights).
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