That sounds pretty reasonable.
Sony are like that as well. (so are many other companys)
Buy a unit in Japan? Need warranty? Send it back to Japan.
They might not want to give out firmware as if it gets in the wrong hands it ends up in a chinese cloning factory where low quality clones will be pumped out and flood the market - Fair enough.
Optima US won't ship it back to you? That might be a mis-understanding. You might need to organize shipping (i.e. courier to pick it up afterwords?)
Did you not know of these issues when purchasing a US Projector? Bet you got a bargain so you overlooked it at the point of sale. If you really want the update just ship it over to the US and get it done and think of it as "breaking even" compared to buying a local unit.
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